Post by Healthy Merking on Dec 9, 2004 20:24:24 GMT -5
PEACE y'all
just keeping you posted as to how the machines are getting our youngsters to plug themselves into the matrix...
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The EA Future is Bright
CEO Jenson outlines plans for the next five years.
December 03, 2004 - Electronic Arts is prepared for the next generation, and plans to thrive. This was the overriding message of Electronic Arts CEO Warren Jenson's November 30 talk at the Credit-Suisse First Boston Technology Conference.
Jenson is excited by the possibilities of next-generation hardware. The advanced capabilities of the PlayStation 3 and Xbox Next should blur the lines between a game and reality. "Imagine that the characters in a football game will be capable of showing real emotion," Jenson commented. "That's what's going to be possible with the next generation of technology."
Jenson also hinted at a tantalizing feature of the new consoles, which many in the industry have posited: built-in wireless support. "In every living room, we'll have a wireless hub," he said, explaining that such ready Internet access will allow EA to expand its online offerings.
A big part of future online revenues, according to Jenson, will be in little transactions. Hit games like The Sims 2 let players download "micro-assets" like new clothing, furniture, or wallpaper. The new content can be monetized, Jenson points out: "You're going to start seeing increments of online-related revenue creeping into the revenue stream over the coming years."
Jenson also emphasized EA's global reach, which puts it at an advantage over more-traditional entertainment companies. Already strong in Europe, EA is targeting markets in China, India, and Russia for the next three to five years. As mobile gaming is popular in these areas, strengthening relationships with mobile developers like Digital Bridges and Jamdat will help, but Jenson sees EA expanding its internal mobile division, including establishing local mobile development in regions like China.
Of course, many in the industry have expressed concerns over Electronic Arts' purchase of developer Criterion earlier this year. Criterion makes RenderWare, a popular game development suite. Will EA's ownership of RenderWare give the gaming giant an unfair advantage in the industry? Jenson does not see it that way. "We are very open to continuing to work with other developers around the world," he said, explaining that EA will continue to provide RenderWare support to developers in its co-publishing program.
But what of EA's immediate future? Jenson is optimistic, despite setbacks such as poorer-than-expected performance of titles like The Urbz, Medal of Honor: Pacific Assault, and GoldenEye: Rogue Agent. Still, sales of Madden NFL 2005 jumped 60 percent after its price drop to $29.99, and Need for Speed Underground 2 is already selling 60 percent faster than the first title - the company's best-selling game last year.
-- David Adams
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maybe the system after this one the kids will be able to play while sleeping or something
the development and use of 'online' services will free some (like people who use the CRADLE) and swallow others
or at least thats what it looks like from here
PEACE
just keeping you posted as to how the machines are getting our youngsters to plug themselves into the matrix...
******************************
The EA Future is Bright
CEO Jenson outlines plans for the next five years.
December 03, 2004 - Electronic Arts is prepared for the next generation, and plans to thrive. This was the overriding message of Electronic Arts CEO Warren Jenson's November 30 talk at the Credit-Suisse First Boston Technology Conference.
Jenson is excited by the possibilities of next-generation hardware. The advanced capabilities of the PlayStation 3 and Xbox Next should blur the lines between a game and reality. "Imagine that the characters in a football game will be capable of showing real emotion," Jenson commented. "That's what's going to be possible with the next generation of technology."
Jenson also hinted at a tantalizing feature of the new consoles, which many in the industry have posited: built-in wireless support. "In every living room, we'll have a wireless hub," he said, explaining that such ready Internet access will allow EA to expand its online offerings.
A big part of future online revenues, according to Jenson, will be in little transactions. Hit games like The Sims 2 let players download "micro-assets" like new clothing, furniture, or wallpaper. The new content can be monetized, Jenson points out: "You're going to start seeing increments of online-related revenue creeping into the revenue stream over the coming years."
Jenson also emphasized EA's global reach, which puts it at an advantage over more-traditional entertainment companies. Already strong in Europe, EA is targeting markets in China, India, and Russia for the next three to five years. As mobile gaming is popular in these areas, strengthening relationships with mobile developers like Digital Bridges and Jamdat will help, but Jenson sees EA expanding its internal mobile division, including establishing local mobile development in regions like China.
Of course, many in the industry have expressed concerns over Electronic Arts' purchase of developer Criterion earlier this year. Criterion makes RenderWare, a popular game development suite. Will EA's ownership of RenderWare give the gaming giant an unfair advantage in the industry? Jenson does not see it that way. "We are very open to continuing to work with other developers around the world," he said, explaining that EA will continue to provide RenderWare support to developers in its co-publishing program.
But what of EA's immediate future? Jenson is optimistic, despite setbacks such as poorer-than-expected performance of titles like The Urbz, Medal of Honor: Pacific Assault, and GoldenEye: Rogue Agent. Still, sales of Madden NFL 2005 jumped 60 percent after its price drop to $29.99, and Need for Speed Underground 2 is already selling 60 percent faster than the first title - the company's best-selling game last year.
-- David Adams
***********************************
maybe the system after this one the kids will be able to play while sleeping or something
the development and use of 'online' services will free some (like people who use the CRADLE) and swallow others
or at least thats what it looks like from here
PEACE